Major: | Marketing Studies and Actions |
Duration: | 18 months |
Language of instruction: | English |
Mode of study: | Full time in VNU-IS |
Degree: | Master of Marketing Studies and Actions awarded by University of Nantes, France |
Strategic Analysis of the Competitive Dynamics | Design Thinking |
Processing Quantitative Research Data | Sales Forecast and Panels |
Intellectual and Industrial Property Law | Consumer Behavior |
Laws on consumption and competition | New techniques in Data Analysis |
Answer to Tender and Design of Study | Services Marketing |
Tools for Communications | Marketing of Purchases and Distribution |
Development of International Scope | Text Data Analysis |
French and French Culture | Personal Project and Career |
Market Segmentation | Qualitative Methods |
Social Sciences, Humanities, and Data Analysis | Thematic seminars |
Questionnaire Development, Sampling and Collection | Semiotics |
Operational Marketing and Social Networks | Marketing Project Management |
3.1. Qualifications and working experience
Applicants with a Bachelor’s Degree with Good grade or above (issued by Vietnamese higher education institutions), equivalent to BAC + 4 who meet the following requirements for qualifications and working experience:
– Applicants graduated with applied majors (or relevant) such as Marketing, Economics, Business Administration, Finance and Banking, Foreign Trade, Auditing, Laws, etc should have at least one (01) year of working experience in a field relevant to the program in which they are enrolling (from the date of the recognition of university degree to the date of enrollment).
– Applicants graduated with majors in a field of study different from the program they are enrolling should have at least five (05) years of working experience of applied majors (or relevant) (from the date of the recognition of university degree to the date of enrollment) and certificates of participation in professional training courses in a field of study relevant to the program in which they are enrolling (Knowledge and skills of Marketing, and other groups of knowledge and skills in marketing, management; short-term training certificates legally issued by authorized training centers/universities/schools).
3.2 English requirements
– English proficiency certificate at level four (04) of the six (06)-level foreign language framework of Vietnam (within validity period) that is issued by domestic training institutions and approved by Ministry of Education and Training;
– International English certificate equivalent to score of IELTS 5.5, TOEFL iBT 72 other equivalent international certificates (approved by Ministry of Education and Training);
– University degree with a major in English; Bachelor’s, master’s or doctorate degree (full time overseas) with English as a medium of instruction.
- Office of Graduate Studies – International School
- Level 2, G7 Building, International School, 144 Xuan Thuy, Cau Giay, Hanoi
- HOTLINE: +84 866 540 268
- Email: linhptc@vnuis.edu.vn / tuyensinhthacsi@vnuis.edu.vn