MA. Nguyen Thi Huong Ly

  • Position: Lecturer
  • Academic position, academic degree: MSc
  • Foreign languages: English, Polish
  • Email: lynth@vnuis.edu.vn
  • Address: Faculty of Management Economics, P208, Building C, HACINCO Student Village, 79 Nguy Nhu Kon Tum, Nhan Chinh, Thanh Xuan

Degree

    • Bachelor : Foreign Economic Relations, University of Economics and Law (VNU HCMC)
    • Polish language, Lazarski University
    • Master : Marketing, University of Kent – ​​UK
    • Certification:
    1. Storytelling in Branding and Content Marketing – IE Business School IE Business School
    2. Advanced Content and Social Tactics to Optimize SEO – University of California
    3. Pitching Research Matters – Bond University
    4. Lecturer of Soft skills – BUILD-IT
    5. Certificate of achievement for Flipped Classroom Workshop – USAID, BUILD-IT, Arizona State University
    6. + i5 Grant Competition for Innovative Pedagogy – PRME chapter ASEAN+
    7. Training & coaching program: Market Expansion – USAID, Ministry of Investment Planning and Business Development Department.

Research field

  • Research

+ Marketing,

+ Electronic word of mouth,

+ Consumer behavior

  • Subjects

+ Basic Marketing

+ International Marketing

+ Public relations

+ Consumer behavior

Articles published in scientific journals

  • Articles published in scientific journals 
  1. Nguyen Thi Huong Ly, Phuong Viet Le Hoang. (2020). THE EFFECTS OF PERCEIVED USEFULNESS, POSITIVE ONLINE CUSTOMER REVIEW, BRAND IMAGE, PRICE ON PURCHASE INTENTION: THE CASE OF ONLINE HOTEL BOOKING. International Journal of Management (IJM) (ISSN: 0976-6502,0976-6510)  (SCOPUS), Volume 11, Issue 6,, pp. 1012-1018.  DOI: 10.34218/IJM.11.6.2020.089
  2. NGUYEN TAN LOI, LE HOANG VIET PHUONG, NGUYEN THI HUONG LY. (2021). THE RELATIONSHIP BETWEEN FIRM – GENERATED CONTENT, EMPATHY, USER – GENERATED CONTENT AND BRAND EQUITY. Tạp chí Khoa học và Công nghệ,Số 50, 2021 (ISSN: 25252267)  , , 78.  
  • Papers published in scientific conference proceedings
  1. LE CONG DOAN, NGUYEN THI HUONG LY, MAI THANH HUNG, NGUYEN THI THO. (2022). THE IMPACT OF CULTURAL DISTANCE ON THE WORK PERFORMANCE OF VIETNAMESE EMPLOYEES IN FOREIGN ENTERPRISES. Hội nghị Khoa học trẻ lần 4 năm 2022 (YSC2022) – IUH, 2022 (ISBN: 978-604-920-154-7) ,  pp. 256-272. 
  2. NGUYEN THI HUONG LY, LE CONG DOAN, NGUYEN QUYNH MAI, LUNG THI KIEU OANH (2022). ANALYZING FACTORS AFFECTING THE ONLINE SHOPPING INTENTION DURING THE COVID-19 PANDEMIC IN HO CHI MINH CITY. The 2nd International Conference on Advanced Technology & Sustainable Development (ICATSD 2022), pp. 183-192.
  3. LE CONG DOAN, NGUYEN THI HUONG LY, NGUYEN PHUC HUNG (2022). THE IMPACT OF BEAUTY V-LOGGERS ON DECISION TO BUY COSMETICS OF VIETNAMESE CUSTOMERS. The 2nd International Conference on Advanced Technology & Sustainable Development (ICATSD 2022), pp. 193-204.

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